👻 First ever GenAI brand video deemed creepy

Happy Friday!

Today we look at Toys “R” Us who has been copping some heat this week, and we talk about the difference in human conversation compared to ChatGPT-5. Also, checkout the tutorial on summarising a 15 min YouTube video. Let’s dive in..

 ⚡️ Buzz News

• Firefox allows a preferred Chatbot giving users a chance to try ChatGPT, Gemini, HuggingChat and Le Chat Mistral.

• Google working on celebrity Chatbots similar to Meta’s AI characters Snoop Dogg, Mr Beast or Tom Brady.

• ChatGPT just released a desktop App for Mac for faster access to search past conversations or chat about anything on your screen.

• Record labels sue Suno AI over copyright infringement for training on human artists to create Gen AI songs.

• Alter3 is the latest AI humanoid robot that plays the guitar and can take a selfie.

• Smiling robot face is being developed from living skin cells. #weird.

 AI brands
👻 Toys “R” Us has released first ever ‘creepy’ brand video.

The Buzz: Toys “R” Us debuted the first-ever brand film made entirely with AI using OpenAI’s Sora platform at Cannes Lions, showcasing the creative potential of AI. The ad tells the story of the brand’s founder, Charles Lazarus, and Geoffrey the Giraffe, starting from a 1930s garage to a magical toy world. Despite the buzz, the ad ended up being a bizarre and unsettling example of AI-generated content gone wrong.

Key points:

1. Creative Misfire: The ad’s storytelling was average showing AI can't fix a weak concept. This is a human error, not a flaw in the AI.

2. Creepy Visuals: The visuals were awkward and strange, making viewers feel uneasy and lacked realism.

3. AI Advertising: Despite the technical achievement, industry leaders express caution that AI doesn’t yet match human creativity.

Takeaway: Toys “R” Us’ AI-generated ad serves as a cautionary tale: while AI can produce impressive results, it can't replace the creativity of humans. The early days of generative video show potential, but the focus for now should be on enhancing efficiency rather than producing creative work.

^{Source: FastCompany}

 AI conversation
💬 ChatGPT-5 v Human conversation

The Buzz: AI tools like GPT-4 are getting so good at generating human-like text that it's almost impossible to tell if you're chatting with a person or a machine! UC San Diego put this to the test and found some surprising results that echo Alan Turing's famous thought experiment.

• Results: GPT-4 was mistaken for a human 54% of the time, GPT-3.5 at 50%, and ELIZA at 22%, while actual humans were correctly identified 67% of the time, showing just how convincing these AI models can be.

Takeaway: The study reveals that advanced AI like GPT-4 can often trick people into thinking they're human, highlighting the sophistication of current AI systems.

^{Source: TechRadar}

AI at work
💻️ Summarise YouTube videos in 1 click

Have you loaded a 15 min video and cringed having to watch it?
This Chrome plugin below will help transcribe the entire video, then send to ChatGPT to analyse and give you 5 key points. This is a huge time saver!

1. Go to the YouTube Summary plugin URL below on Chrome
   https://chromewebstore.google.com/

2. Click the blue “Add to Chrome” button

   

3. Open any YouTube video URL or sample the 15 min one below
   https://www.youtube.com/watch?v=LYpQ7WVpNBE

4. Hit the Summarise Video “AI stars” button on the control bar
   

   

5. This will open ChatGPT, insert the correct Prompt to summarise the video, drop in the transcript from the video leaving you with 5 key take aways from a 15 min video. Boom!

Prompt: “Astronaut, riding a dinosaur on the surface of a planet in outer space, starry sky, high detail, super high resolution, 32K UHD, best quality, masterpiece, abstract art effect, spaceship, medium shot, spacesuit with mechanical design --ar 2:3 --v 6.0”

AI productivity
🔨 Tools to take your workflow to the next level.

1. MakePodcast crafts professional podcasts by providing your script, selecting a voice and AI creates your podcast in minutes.

2. PromptChains is the visual builder for limitless AI workflows that transforms complex tasks into intelligent solutions.

3. GenType is an experimental lab that can make an alphabet out of anything.

4. ABTesting optimises your landing page for conversions using AI A/B testing software.

5. MavenAGI answers 93% of customer support tickets autonomously which transforms your customer experience.

6. Rebind lets you have a conversation with the book while you read it.